The challenge was to create a brand identity for two varieties of a snack bar, targeted at a specific audience.
For 20-35 year old, busy, career-oriented, and health conscious women, WildOats is a snack bar that provides a convenient and nutritious breakfast. Unlike other snack bars, WildOats is fresh, 100% organic, contains no additives/preservatives, and has the highest nutritional value.
The visual style of WildOats is warm and organic. The hand written type, water colour illustrations are used to convey the organic feel. The style also reflects the brand personality; essential, sincere and positive.