We were asked to create a magazine in a niche market. Folkal is a home/living and entertainment magazine for trend-savvy post-grad men who want to elevate their host game and be the focal point of their social circle.
The name Folkal is made up of two words, 'folk' and 'focal'. Folkal puts a twist on most home and living magazines that are women-targeted. Interesting stories, biting language, cheeky attitude with a clean and grounded design make the Folkal be the centre of attention. The theme of first issue is 'seven deadly sins'. We also created an Instagram video as our promotional piece.